Facebook is a great way that I got in touch with people that I haven't talked to since high school and is a great way to stay in contact with people when you meet them for the first time.
I would say that I am friends with the majority of people in the Advertising program because we are around each other so much and it's a great way to get in contact with the people who you are working on a project with.
I do have a LinkedIn account so that my profile is out there for industry people to look at. I don't really use my Facebook for that sort of thing and keep my Facebook just for my friends and family.
Professional networking is so much different than social because you have to be proper when you are networking professionally. When I'm talking to my friends and family I don't have to worry so much about my grammar or spelling, but I definitely am in tune with it when I'm talking to professionals.
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